Have you wondered the fastest way to grow your Facebook Fan Page? The answer is by creating an ad and today I’m going to give you some tips and walk you through how to create a Facebook Likes Ad. Now, I’m sure many of you are asking why you need to spend money to grow your fan base. Honestly, when it comes to Facebook marketing, you don’t have to and you can spend your time building your fan page up organically. However, just keep in mind that it will take you much longer to do it this way as the vast majority of your posts will not be seen organically. The fact is, it’s now become a ‘Pay to Play’ world because there is so much competition to get in the newsfeed of your target audience. If you want to grow your page quickly and you want your posts to be seen, you need to build your fan base and the best way to do so is by creating an ad to drive traffic and get likes. Make sense?
More Resources on Facebook Marketing
How to Create a Facebook Fan Page
Tips on Social Media Marketing This talks about the difference between a Fan Page versus a Personal Page.
How To Generate Leads and Attract People to You
Facebook Ad Tips:
Now that you have a Facebook Fan Page, you need to start building your audience. Facebook has several different ad options available and they all do different things so be sure to grab the above Facebook Cheat Sheet to learn what each means with examples.
In today’s episode, I’ll just be going over the Likes Ad. Here are some other things to consider.
- Be sure that whatever image you choose, you do not have more than 20% text on it. If you have more than 20% of the image covered in words, Facebook will not approve your ad!
- When choosing an interest, remember that this is the most critical section and you will likely have to do some testing to figure out which interests selection is going to perform the best depending on your target audience.
- Only target ONE country in each ad.
- You will know if your ad is performing well by how much you are paying per like. You’ll want to be paying $1 or less per like.
- Make sure you are targeting people NOT connected to your fan page. There is no point in putting your ad in front of current fans.
- A good daily budget is $10 but obviously go with what is affordable for you at this point.
- Make sure you’re optimizing for likes. What this means is that Facebook will show your ad to people who are most likely to click “like” on your page.
Now I’ll walk you through how to create a like ad in the below video.
The Tools I Use to Build My Business:
- My Toolbox – I have been asked quite a bit about what tools and resources I use so I’ve put together this page just for you! Enjoy 🙂
Did you find this helpful? If so, please comment below and share it with your team so they can benefit too.
txt me @ 731-926-6412
Email: Sherri@SherriBrownCoaching.com
Facebook: Sherri Brown Coaching
(731)926-6412 (call/text)
P.S. Don’t forget to Click Here to Get My FREE Top Earner Success Guide.
Also, if You Aren’t Generating Leads Into Your Business and You Don’t Have An Online Marketing Strategy In Place, Click Here for Access. (Unless you have too many leads already)
See Ya Next Time!
What a great post… learned something new again today… loved the video and your accent…. thanks for sharing this Sherri….
Thank you Ron! I chuckled about the accent comment. When I was little, the crew my dad worked with used to pay me .25 cents for each time I would say “lightning bug” hehe.
learned a new tweak today. Thanks for sharing 😉
You’re very welcome Sheila!
Love it! truly valuable! I believe my first fan page campaign Cost me over $3 per like. And I never knew what I missed. thanks for doing this video Sherri! Going to try again soon (feeling motivated haha)
Thank you Linh! It’s definitely a learning process and it feels great when you are able to learn what to do!
Well now I know who to look to when doing ads.. you gave a lot of information yet kept it simple and doable thanks!
You are very welcome Lynda!
Wonderful post Sherri, and ton of helpful/valuable info! Thanks for sharing
Thank you Leticia!
Timely video! I’m just looking into creating a likes ad, loved the video it’ll be very helpful while I’m going through it. Thanks for the in depth walkthrough. I didn’t know how much I should expect the cost per like to be, now I know.
You’re welcome Kay and thanks for checking it out!
That’s one of the best tutorials on how to create a FB Likes Ad…
Well done!
Dr. Lisa
Thank you Dr. Lisa! I appreciate the feedback.
Yep great tips for all, so many waste their money on ads because they don’t do them correctly. You gave great tips that anyone can use and print off.
Cheers
Mike
Thank you Mike! I used to be one of those people myself but it’s all about learning a better way. Appreciate your feedback.
What a great tutorial! I’ve never done or learned to much about ads but this is some great stuff…Thanks a lot!
You’re welcome Shaymar and thank you for the feedback!
Thanks Sherri for this posting. Question is if you choose “Desktop News Feed” AND ‘Mobile News Feed” AND “Right Column” do you get charged 3x – i.e. once for each feed? I so and I only want to pay for one – which is the best one to choose?
You’re welcome Judie! To answer your question, no, you will not get charged three times!