Do you ever feel that what you’re posting is turning more people off than on?
If so, don’t worry because today, I’ll be sharing with you some of my best social media marketing tips to help you stand out online.
More Resources:
MLM Marketing Tips for Newbies
Should You Brand Yourself On Business or Product?
Social Media Marketing Tips
#1 Pick ONE social media platform and make it your “home”
This is a mistake I made early on that costs me a lot of time and frustration. I would highly recommend you pick only one social media platform that you’re consistent and present on. With so many options like Facebook, Twitter, Pinterest, IG, Snapchat, etc. it’s very easy to want to jump ship and be present on them all and I would advise against it. Now, that doesn’t mean you can’t have a presence on several but I would focus on one in the beginning, learn it and master it before trying to learn others.
#2 Your profile picture needs to be of YOU
I mention this a lot but it’s one piece of advice I’ll keep mentioning over and over. If you are trying to build a successful business then you need to understand that people will look you up. The first thing I do when I receive a friend request or a message is I go to their profile. All too often I can’t even see who the person is or what they look like because they have their picture set as their animal, their kids, a quote, etc. Set it to you!! People want to know who they are talking to and if it’s not set to you, it could be costing you some business.
#3 Your cover photo should not have company branding in it
Your cover picture on your profile should depict your lifestyle and NOT your network marketing company. If you have a fan page, maybe you have your tagline in your cover photo. A tagline is something that lets people know what you do and who you’re targeting. For example, mine says “Teaching Home Business Owners How to Stand Out Online” so if someone isn’t trying to build an online business, they probably aren’t going to be interested in the type of content I create. Make sense?
#4 Seek to create more curiosity than resistance
It’s funny, I saw something Ray Higdon wrote that said “A lot of people, unbeknownst to them use repellent marketing, in that they put things out that cause more resistance than curiosity, and they literally push people away from them.”
People don’t know what they don’t know and unfortunately marketing is not something I’ve seen many network marketing companies teach. If you want to create more curiosity, I would suggest you take down any and all reference of what mlm you’re with. That way, it gets people wondering what you’re up to. If you’re mlm company is plastered everywhere, all people will do is google it and find something negative and you’ll never know.
#5 Start branding YOU
You are your business, not the network marketing company you’re with. Begin by thinking about who you want to attract. Do you want to work with stay at home moms? People who want to lose weight and live a healthier lifestyle? Realtors? Struggling network marketers?
Then, begin creating free content like videos, blog posts, articles, etc. that are educational and will solve their problems. This will begin establishing you as an authority and instead of repelling people and being looked at as a pitch person, you’ll be seen as a person of value!
#6 Start using Facebook Live
Videos are sooo much more powerful that text (800% to be exact) and facebook has already stated they are giving preference to those who use the feature. So if you want to show up in more people’s newsfeed and dominate, start live streaming!
#7 Work on personal development daily
If I had to pinpoint when things began turning around for me, it was when I started working on personal development. Invest your time (and possibly money) to learn the skills needed to take your business to the next level. When I plugged into a marketing system/training platform and really immersed myself, it made ALL the difference. You can’t expect to get better if you’re not willing to learn.
The Tools I Use to Build My Business:
- My Toolbox – I have been asked quite a bit about what tools and resources I use so I’ve put together this page just for you! Enjoy 🙂
Was that helpful? If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.
*Are you looking for a mentor to help you with your social media marketing? Someone to take you by the hand and show you how to stand out on Facebook? If so, email me at Sherri@SherriBrownCoaching.com or send me a message on my Fan Page*
txt me @ 731-926-6412
Email: Sherri@SherriBrownCoaching.com
Facebook: Sherri Brown Coaching
Subscribe to my YouTube Channel: Sherri Brown Coaching
P.S. If You Aren’t Generating Leads Into Your Business and Your Upline Doesn’t have An ONLINE Marketing Blueprint In Place, Click Here For Access. (Unless you have too many leads already)
See Ya Next Time!
When I first started reading I was “oh ya that’s a great tip.” Turns out after reading it again all the tips are awesome, each one helps build off each other.
Thanks Mike!! 🙂 Glad you enjoyed them!
“#3 Your cover photo should not have company branding in it” Man, I see this so much and my own company still teaches this…SMH! Great post, thank you for sharing! =)
I know April! Soooo many people have this and teach it. Thanks for the comment! 🙂
Hi Sherri. Great tips you’re sharing here. Everybody should read this before starting their online biz. Thank you for sharing.
Thank you Thomas!
That’s right, Sherri. Picking 1 social media platform makes a significant start up. Unless we have mastered one, we can’t be doing great things on the other platforms. Thank you for your tips.
You’re welcome Paul!
Great tips Sherri – I need to do more FB Live!
Thanks Megan and I love fb live!
Great tips Sherri!
The biggest mistake I see many marketers make is building a buyer’s audience on social media on every network simultaneously. It spreads yourself too thin.
Focusing on one network at a time allows you to become the expert in that area too.
Dr. Lisa
You’re absolutely right Dr. Lisa and thank you!
Some great advice here Sherri, I am totally turned off by people using dogs, flowers, cars etc as their profile picture… I mean come on, it’s Social Media. Those are some great tips, thanks for sharing.
Thank you Keith!! 🙂 LOL, I agree!
Solid tips. And a few I need to be re mm index of. BOOM!
Thanks Socrates!
Thanks for sharing such a grate, very informative and useful article to social media marketing tips.
Keep it up.