Not long ago someone asked me if it looked flighty or unfocused to switch from branding your network marketing company to in turn brand yourself.
Today, I’ll share the answer and also give you some tips on why branding is so important.
More Resources:
***TONIGHT we have a special trainer, none other than Ray Higdon!! He is going to be sharing some awesome prospecting tips and how you can begin monetizing like never before. Considering this guy went from personal foreclosure to a multi 7 figure per year earner, you might want to Click Here To Register!***
Training Video:
In the video below, I answer the question from above on whether you look unfocused if you begin branding yourself after you’ve already been branding your company.
How To Brand Yourself In Network Marketing
Like I shared in the video, most people who join the industry, automatically begin branding their company, not realizing that it can hurt them in the long run. By focusing on branding yourself, you are now able to stand out among the millions doing it the wrong way (yes, throwing out your company name is doing it the wrong way and I did it myself for a long time so trust me on this). So how do you begin branding yourself?
The first step to creating a personal brand is to lead with value and education. You need to narrow down who are you wanting to attract and then begin feeding them value on a daily basis. Although I’m with a network marketing company, I choose to lead with education around those coming into the industry and the pains and problems they have instead of talking about my product. You, on the other hand, don’t have to do the same. Instead, you could talk about skincare, makeup, travel, weight loss, wellness, or whatever it is you’re promoting.
When you focus on leading with value instead of straight pitching your sales page and slamming products down people’s throats on social media, you will begin attracting people interested in what you have to offer. If you’re selling a weight loss product and you begin giving people tips on how to lose weight, foods to avoid, quick and healthy meals, easy exercises, then people who are interested in losing weight will begin looking at you as the expert.
An easy way to do this is by using Ray Higdon’s, ILT method. Invest, Learn, Teach. You invest your time (and possibly money) to learn something, and then you teach it. When you begin doing this consistently, you will notice a difference in how many people start engaging on your posts, instead of just rolling their eyes and scrolling on.
The Tools I Use to Build My Business:
- My Toolbox – I have been asked quite a bit about what tools and resources I use so I’ve put together this page just for you! Enjoy 🙂
Was that helpful? If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.
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See Ya Next Time!
Thank you so much Sherri! Branding yourself in Network Marketing is crucial! Great value in this post!
Thank you Karin! There is a big advantage in doing so.
Great post Sherri, as soon as we stop selling and start “helping” people, this I believe is the minute many people will see a breakthrough in their business. People are sick and tired of being pitched, they would much rather buy from a person of value. YOU. You are the company, it’s you they buy from.. thanks for sharing..
You said it perfectly Keith and thank you!
Excellent post Sherri!! Too many (myself included) started out only branding a company and not focusing on my business! Thanks for sharing these nuggets!!
Thank you Zach!
What a great post today Sherri… you sure hit a home run with this one…. branding yourself is so very important…. your webinar was great… thanks for sharing this
Thank you Ron!
Old are the days to brand your company! Every serious networker should read this post to learn how to personally brand themselves. Thanks for sharing Sherri!
You’re welcome Gordon and you’re right. Many people still don’t understand the importance.
I’ve seen so many companies bite the dust. It only makes sense to brand yourself if you want a career of networking.
You’re exactly right Anita.
Going to be a great night. Wrapping your head around helping people rather than “selling” people is a big step for many. More you help, the more you make.
Yep Mark, you’re right on point!
I wish I had this post when I first got started in my business.
Great post as always Sherri 🙂
Dr. Lisa
Thank you Dr. Lisa
Great post. this is a point that many people don’t realize. its about you and what you bring to the table. the company isn’t the star. Thanks for sharing.
Thank you Collin!
Yes we’ve all been there promoting the product & the company while the top earners are promoting themselves. It takes time to build your brand but it’s worth it. Awesome post Sherri.
Thanks Martin and you’re exactly right!
Branding one’s self is so important. There are so many people NOT doing that and should see this post. I’ll be sharing it! 🙂
Thanks Theresa and I think many people just aren’t aware of branding themselves because it’s not something that I’ve ever heard any company train on but you’re right!