3 Things Your Website Must Do

3 things your website must do

Today, we’re going to talk about the 3 things your website must do—inspired by eight-figure-earner Marie Forleo, who recently shared a video focusing around “websites that sell and don’t suck.”


3 Things Your Website Must Do

If you’re an entrepreneur building a business that you want to create success with, then you need a website that’s branded specifically to you and not to your company’s replicated website. After all, you own two things in this field—your website and your email list.

Three Things That You Need

Marie Forleo made this simple with the 3 C’s:

  1. Connect
  2. Capture
  3. Convert

1. It Must Connect With Your Audience

Within the first three seconds of visiting your website, your viewers will form an impression. The first thing that should happen for your audience is that they’ll be able to make a connection to you and to understand what you can do for them. For instance, when you visit my website Sherri Brown Coaching, (right here) you’ll notice a banner with my photo and tagline: Teaching Mompreneurs How to Generate More Leads & Create More Leverage, All While Working Smarter & Not Harder. Instantly, people will know who I cater to.

2. It Must Capture Somebody’s Name and Email Address

The next thing your website should do is capture names and email addresses—which is referred to as building an email list. Having this will allow you to build a rapport that’s based around the know, the like, and the trust factor.

Remember that the majority of men and women who visit your fan page, who browse your videos and your profile, are not going to buy the first time they talk to you. For the average person, it takes between seven to twelve times of seeing something before they make a purchase. If you look at your own experiences as a consumer, you’ll see that you typically don’t make purchases from someone online who you don’t know.

Use my fan page as an example! On the homepage of Sherri Brown Coaching, you’ll quickly see my free training video at the top, left hand side (unless you’re reading this way later when Facebook decided to change things up, yet again lol). This training goes into how I quadrupled my annual income in a year, using a simple 3-step-process. So, if someone wants to get the replay of my free training, they can easily input their name and email address on my homepage. Then, they’ll go into what’s called an autoresponder. The people on my autoresponder will receive email notifications whenever I write new blogs and share tips on growing businesses. This is also the main opt in (right now) on the Home Page of my website.

Even though I’m not constantly contacting them or reaching out to them 12 times personally—which come on, as a consumer you know is annoying—I’ll send emails instead to build that important rapport. It’s a relationship forged by knowing, liking, and trusting.

3. It Must Convert Browsers Into Happy Buyers

Okay, what’s the third aspect that will prevent your website from sucking? Converting and making sales, because that’s the goal! Your website needs to convert browsers into happy buyers.

Marie Forleo brilliantly says “Your website should be your best unpaid salesperson for your business.” While building trust, you still need to bring in revenue—and that’s what your website has to do.

One of my coaching clients had a fantastic website with valuable content, but she wasn’t capturing her viewers’ information. It was just a website. While she was blogging nonstop and gaining thousands of hits, she wasn’t building an email list. I told her “You’ve got to capture people’s names and email addresses.” Even if her website was garnering a lot of attention (which it was!), her viewers could exit out and possibly never come back again.

Bottom line

What happens to your business if you’re not connecting, capturing, and converting? You could miss out on the chance to earn thousands of dollars if not hundreds of thousands.  

Ask Yourself Three Questions

  1. Is your website connecting with people?
  2. Is your website capturing prospects’ names and emails?
  3. Is your website converting those browsers into happy buyers?

If not, it’s time to roll back your sleeves, take notes, tweak and revamp—so your website won’t suck.  If you’re totally new and don’t even have a website (don’t worry, we all gotta start somewhere) then check out the marketing system I use which not only allows you to build your website, but me and my buddies walk you through the process step-by-step while getting your questions answered right away. 


More Resources:

The Tools I Use to Build My Business:

  • My Toolbox – I have been asked quite a bit about what tools and resources I use, so I’ve put together this page just for you!  Enjoy 🙂 

Was that helpful? If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.

txt me @ 731-926-6412

Email: Sherri@SherriBrownCoaching.com  

Facebook: Sherri Brown Coaching

Subscribe to my YouTube Channel: Sherri Brown Coaching

P.S. If You Aren’t Generating Leads Into Your Business and Your Upline Doesn’t have An ONLINE Marketing Blueprint In Place, Click Here For Access. (Unless you have too many leads already)

See Ya Next Time!

About The Author

Sherri Brown

Sherri Brown Teaches and Inspires Network Marketers how to create the freedom they deserve!  CLICK HERE for more resources to help you grow YOUR Business. 


  • Dereco Cherry

    Reply Reply September 19, 2017

    I’ve seen so many blogs that don’t have a way to capture names and email addresses. Building your marketing list can’t be stressed enough. It’s scary when someone tells me they are using only social media to build their business. You summed it up perfectly, the only two things you own, are your blog and your email list. You don’t own your social media accounts.

    Great training Sherri, thanks for the share!

    • Sherri Brown

      Reply Reply September 19, 2017

      Absolutely Dereco! Thanks for commenting 🙂

  • Jelena Ostrovska

    Reply Reply September 19, 2017

    Exactly! Those 3 C’s are a must for every website to grow. By then, people will always keep visiting your site and stick around.

  • Destrie Monis

    Reply Reply September 19, 2017

    Love the 3 C’s advice! Absolutely, websites should be designed to Connect, Capture, and Convert. Without a way to capture email addresses, there would not be a way to follow up with interested prospects or have the opportunity to convert them into sales.

  • Dr. Lisa Thompson

    Reply Reply September 19, 2017

    We need to be strategic about the content we share on our blog. When we follow the 3 “C’s” you outlined we will get results.

    Dr. Lisa

  • Lynette Bledsoe

    Reply Reply September 20, 2017

    This is such an awesome share!! You totally broke down exactly what every website should have IF they want to capture leads and start creating some sales from it. Great advice Sherri.

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