Have you wondered the purpose behind blogging?
Although there are many who may do it just as a hobby and a way to share things they enjoy, blogging for business is totally different.
More Resources:
The Easiest Way To Create A Blog
Blogging For Business:
Blogging is hands down one of the best ways to generate leads for your business and the main reason to create online content. Your website is also the only thing that you actually own and control aside from your email list.
After going through Ray Higdon’s 3 Minute Expert Course, I learned so much about how to create a powerful blog. If you’re wanting to grow a successful business online, that won’t happen unless you can gain the trust of your prospects. When you create a blog, it’s a place where you can drive your traffic to and begin building that relationship. Your audience is then able to get to know who you are and what you’re about.
The Most Important Part Of Your Blog:
If you have your website up and going, there is one thing that is absolutely necessary and that is having a way to get people onto your email list! This is usually done by having some type of free giveaway that serves your target market. If you look to the right hand side, you will notice that I have an opt-in form where you can enter your name and email. In return, you will get a free download of my Success Guide, 5 keys that every home based business owner should know if they want to become a top earner in their company.
There are many blogs out there with either bad opt-in forms or crappy giveaways. Therefore you must think of an offer that would make your target market and prospects toss and turn at night if they didn’t get it. If I’m being honest, my current offer isn’t the most fabulous and therefore I’m in the process of changing it this week to one that’s really going to pack a punch (so be watching!).
So start thinking about what audience you’re serving and what their pains and struggles are. Then, you can begin crafting an offer that is very enticing! You could create a video, pdf, e-book, etc. as there are many types of giveaways out there.
Examples of Bad Opt-In Forms:
- Join My Newsletter
- Subscribe to my newsfeed
- Enter your information to get a powerful gift from me
- Free gift when you subscribe
None of these would really make anyone jump to give you their name and email and they aren’t too appealing to anyone.
Examples Of Good Opt-In Forms:
- 4 Easy Breezy Lines to help you talk to more people and close more sales.
- 14 perfect social media secrets for attracting more leads.
- 12 makeup brushes you need (and exactly how to use them).
- The best skincare products for 2016
Do you see how each of these appeal to a specific audience? They peak your curiosity and make you want to enter your information! Start browsing around and looking at some of the offers out there on the internet and begin asking yourself if it’s something that would peak your interest.
The Tools I Use to Build My Business:
- My Toolbox – I have been asked quite a bit about what tools and resources I use so I’ve put together this page just for you! Enjoy 🙂
Was that helpful? If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.
txt me @ 731-926-6412
Email: Sherri@SherriBrownCoaching.com
Facebook: Sherri Brown Coaching
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Subscribe to my YouTube Channel: Sherri Brown Coaching
P.S. Don’t forget to Click Here to Get My FREE Top Earner Success Guide.
Also, if You Aren’t Generating Leads Into Your Business and Your Upline Doesn’t have An Online Marketing Strategy In Place, Click Here For Access. (Unless you have too many leads already)
See Ya Next Time!
Good stuff. Thank you.
Thank you Anita!
Wonderful post Sherri! It made me thinking about how i should put me opt in invite together. Thanks so much !
Thank you Linh!
Opt in forms and give aways are key. Need to give to receive. Great value Sherri
Thanks Mark and you’re right!
Having a CTA on your blog AND having your CTA above the fold makes a lot of sense! Thanks for sharing Sherri!
You’re welcome Keith!
A good give away is an absolute MUST for a blog!! Thanks for sharing the bad and good lead magnets Sherri!
You’re more than welcome Jelena!