The Importance Of A ‘Call To Action’ In Marketing

Have you ever put up a video, blog post, or status update and then got a little upset when nothing came from it?

Today, I’ll be talking about the importance of a call to action in marketing and also what it is just in case you’re new.

More Resources:

MLM Marketing Tips for Newbies

Free Training: How To Brand Yourself Online, Like A Pro, Even If You’re New 

What Is A Call To Action & Why Is It Important

By definition, in marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response.  So basically you’re giving someone the next step you want them to take. 

How often have you put up some type of post and all you heard was crickets?  Maybe you posted a picture of you using a product or maybe you shared some great tips but no one ever contacted you afterwards.  Bummer huh?  Well, that might be because you didn’t include a call to action at the end of it.  

The big message that I want you to take away from this post and video is to never assume someone knows what you want them to do!  You have to tell them and lead them to the next step in the process.

I remember going through some video marketing training from Ray Higdon and the one thing he emphasized was to never leave out your CTA at the end of your video.  Guess what happened the first time I did a live video?  I left out my CTA!  Oh no!!  However, I haven’t left it out since then.

The entire purpose of marketing is to generate leads into your business and a simple way to do this once you’ve added value and informed your prospect about whatever your topic was, is to guide them through the next step.

It’s also important to note that your CTA needs to be congruent with what you’re talking about.  So a good example of not being congruent would be to share this information with you and at the end of my post have you contact me to learn more about my mlm products.  Why?  Because it has absolutely nothing to do with the topic at hand.  I talk about this more in the short video below and give you more CTA examples.

Training Video:

The Tools I Use to Build My Business:

• My Toolbox – I have been asked quite a bit about what tools and resources I use so I’ve put together this page just for you!  Enjoy 🙂

Was that helpful?  If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.

*Are you looking for a mentor to help you with your marketing?  Check out my options on my Coaching Page Here.*

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P.S. If You Aren’t Generating Leads Into Your Business and Your Upline Doesn’t have An ONLINE Marketing Blueprint In Place, Click Here For Access. (Unless you have too many leads already)

See Ya Next Time!