Two Steps to Increase Retention in Your Business

Do you find that you’re super pumped about your business?  You’re out there getting people signed up in your business, you’re adding customers, and it’s growing, but then all too often your retention is just super low? 

Are you finding that either your team members are dropping like flies or customers who are coming in aren’t staying on their products, and they’re dropping off too?  

Two Steps to Increase Retention in Your Business

 

 

I’ve dealt with it.  I’ve had the issue, and I want to tell you exactly what I did and the processes that I went through to hopefully help you really increase your retention as well. 

Disclaimer:  No matter what you do, obviously, you’re not going to have a 100% retention rate.  But, you can drastically increase the retention rate just by doing these two steps. 

First step – Troubleshoot  

What I mean by “troubleshoot” is you want to find out where and why people are dropping off.  

Do you find that business partners are bringing them in, but they’re quitting and leaving and not really doing anything with the business?  Maybe they are very confused, they’re overwhelmed, or maybe they’re feeling lost?  Or maybe they don’t have clear goals set? Do they not feel supported?  

Obviously, this is something that you can ask people. So, go to your team if you see that someone who is not working, or if they’ve decided, “This isn’t for me.” Ask them some questions, and try to dig a little bit deeper.  

This is no different than customers as well.  So if you’ve got customers who are ordering, but you find a lot of times they’re not reordering, try to find out where the problem is lying.  That way, you can maybe set some better expectations for future customers.   

Second step – Brainstorm

Try to come up with a solution and implement it.  I’m going to give you an example in my own business, so maybe this will help.  

I stumbled across a marketing system back when I was a total spammer.  I love it because it provides training and also the tools and resources to help you build your business.  For example, you can get a blog up and running.  Also, they have what’s called “funnelizer” which allows you to create capture pages to start building your email list.  You can check out a review I did on it here.    

However, one thing I noticed, is that I would get people in, but then they would do it for thirty days or sixty days, and then they would drop off. 

So what I did was I teamed up with two other leaders inside of this community.  We started brainstorming like, “Where are people falling off?” and “Why are people falling off?”  

I noticed many people who were coming in were very overwhelmed, and they weren’t getting their systems and everything set up.  So they weren’t taking full advantage of what this marketing system provided.

In order to combat that, we started seeking a solution.  

1. We created a private Facebook group.

So anytime somebody brings in a new member, they can be added to our private Facebook group.  If they have any questions or they ever feel confused, we are there for them.  My time is very much spent inside that private Facebook group helping those members. 

Keep in mind, the more you can develop and deepen a relationship with somebody, the better off you’re going to be.  And, it’s more likely they’re going to stick around because a lot of people want that community. 

2.  Again, I teamed up with the other two leaders.

By working together, we were able to create a full-blown training course.  This drastically decreased people’s overwhelm!  We tell them that it’s very much completed in phases. It is step-by-step, and it might take three weeks to do this one activity, or it might only take a week. We very much support the people inside the group.

So, let’s say you sell a weight loss product.  People are just falling off because they don’t have that accountability. So maybe what you can do, is create a private Facebook group for customers where you have healthy recipes in there, you’re giving people tips, and you can allow people to pick accountability partners. 

You could also have different challenges for people in the group.  Give away different prizes, and make people feel they’re a part of something.  This is exactly what we did when I teamed up with these two other rockstars.  

Obviously, it took some time to put everything together.  We very much poured our heart and soul into it, and because of that, our retention has drastically increased.

So when people are dropping off and people are quitting, don’t be bummed about it.  Instead, use that to your advantage. Find out where that disconnect is coming into play, and then start seeking solutions.  

More Resources:

• {Webinar Replay} How a Stay At Home Mom & Recovering Spammer Quadrupled Her Annual Income in One Year Using a 3 Step Formula. Once you enter your info, the replay will be sent to your  email inbox!
• What Most Companies/Uplines Don’t Teach You
• 10 Productivity Tips For Your Business

The Tools I Use to Build My Business:

• My Toolbox 

Was that helpful? If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.

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Email: Sherri@SherriBrownCoaching.com  

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See Ya Next Time!