Two Perspectives For Online Content Creation

Have you been having a tough time with online content creation for your business?

Whether you’re creating content for your website or creating social media content, I’m going to share a couple of perspectives you can come from that should really help make the process easier.

HOME BUSINESS BOOTCAMP {EVENT}

On May 21st, will be hosting our first Home Business Bootcamp for entrepreneurs in Adamsville, Tennessee!  This will be a one day only event (from 9am-2pm) with a deep dive into marketing, branding, prospecting, recruiting and much more.  If you’re close to Southwest Tennessee or know anyone in the network marketing or home based business industry that is, have them check out the details and grab your tickets here!  This will be a small event so seats are limited.  Hope to see you there!!

More Resources:

Where to find content marketing ideas

How to brand yourself online (with content ideas that are niche specific, where to find content, etc)

Why Creating Content Is So Important

There are two ways to grow any home based business and that is either through active prospecting or passive marketing.

If you don’t like the thought of constantly pounding the pavement by cold calling and prospecting your entire career, gaining some marketing skills is a great idea.  However, most people aren’t going about it the right way.  See, most people you see who are “creating content” on social media (or so they think), are actually just pitching and spamming their products all over the place while turning people off and spinning their wheels.

Now, there is a way around it and that is to learn how to properly market using attraction marketing principles (aka: education marketing).  I came across a marketing system last year and it’s been extremely valuable in teaching me how to put myself out there so that I could begin attracting people who might be interested in what I have to offer (and you can too).

Online content creation is so important because it is a way to generate leads in a very leveraged way.  My favorite way to accomplish this is by creating blog posts and videos.  When you do this, it’s leveraged because they stay out there on the internet forever like a little army working for you 24/7.  If you’re on social media, you can also create status updates, host webinars, record podcasts, etc. as all of these are forms of content.

The big key here is to think about the pains and problems of those in your target market (people you want to work with and attract) and then begin educating them with useful tips and information that will help them.  When you start to create daily pieces of content, you will then begin to be seen as someone of value instead of someone just out to make a sale.  Make sense?

Two Perspectives For Coming Up With Online Content Creation

In the short video below, I’m going to share two perspectives you can draw from when coming up with content ideas.  I heard this from Nadya Melton a while a back and although I’ve been using both in my marketing for a while, it was a cool way to look at it.  The second perspective I mention came from Ray Higdon who is a beast in the industry and I’m not sure I’ve seen many put out more content than he does.  If you’re someone who is looking to really dominate and become an authority in your niche, you may consider checking out the 3 Minute Expert course he created (I found it very beneficial). 

The Tools I Use to Build My Business:

• My Toolbox – I have been asked quite a bit about what tools and resources I use so I’ve put together this page just for you!  Enjoy 🙂

Was that helpful?  If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.

 

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P.S. If You Aren’t Generating Leads Into Your Business and Your Upline Doesn’t have An ONLINE Marketing Blueprint In Place, Click Here For Access. (Unless you have too many leads already)

See Ya Next Time!