Has the fear of rejection ever kept you from moving forward? Have you ever had a few people tell you “no” and that take you out of action for a few days, weeks, or completely? I get it, I would be lying if I told you I’ve never gotten down and out because of it. However, I’m going to share with you a book that completely changed the way I view rejection. It’s called, Go For No by Andrea Waltz and Richard Fenton. I kept hearing how it was a great book so I downloaded it on my phone and literally couldn’t put it down. I had a major Ah-Ha moment (probably more than one) and I’m going to go over some things that stood out to me the most so that you no longer run from failure but you embrace it!
GO FOR NO:
The fear of rejection is probably the biggest factor that kills ‘would-be’ successful people. Go For No is a fictionalized story about a salesman who wakes up in a strange place, only to discover that it’s not just any place, it’s his house! An extremely successful, future version of himself, if he can only learn to do one simple thing.
There are some major takeaways but I’m only going to talk about a few of them.
In the story, the defining moment for the “Successful Eric” was a day when he made a huge sale. His district manager had came in and Eric wanted to impress him as sales were down. Soon after, a gentleman walked in and stated he wanted to buy a new wardrobe and within 30 minutes, he made his biggest sale ever of $1,100! Needless to say, he was extremely proud. The district manager wasn’t impressed though and asked him, “I’m just curious, but what did that customer say no to?” The customer hadn’t said no to anything and it was then when Eric realized it wasn’t the customer who ended the sale, it was him. See, because Eric himself had never spent that much, he didn’t think anyone else should. His manager then said, “Eric, your fear of hearing the word ‘no’ is the only thing standing between you and greatness.”
For Eric and many others they see Success and Failure at opposite ends. (like the picture below)
Most will also do everything to move away from failure and toward success. However, what you should realize is that, “failure is the halfway mark on the road to success, not a destination to be avoided but rather a stepping stone to get what you really want.”
I’ll give you an example. My daughter is 2 years old and loves popsicles. There have been more times than I can count where she will ask me for one before a meal and I’ll tell her no and usually one of two things will happen, she will continue asking until I give in or she’ll simply go ask her daddy (without knowing I said no) and he’ll tell her yes. See, for her, she learns that if she pushes long enough and doesn’t quit, she’ll more than likely get a yes from someone. Yes, that’s my daughter to the right after getting her popsicle.
“Somewhere along the line that natural sense of tenacity we had as children got drummed out of us. As adults, we forget that.” If you really look at what sets those who are successful apart from those who aren’t, it’s their willingness to fail!
Successful people fail eagerly while failures avoid failing. The whole point of becoming willing to fail more is to become a success, so that one day you won’t be forced to look back on your life and say to yourself, “I’m a failure.”
Go For No: The Five Failure Levels
I’m not one to normally make guarantee’s but I will say that reading this book will absolutely change the way you view rejection and failure. If it’s something you struggle with, I suggest you Click Here to Grab Your Copy Today!
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Did you find this helpful? If so, feel free to comment below and share it with your team so they can benefit too.
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See Ya Next Time!
Great post and great Book!
Thanks Matt!
wow what an awesome post…. that book changed how i did things and looked at everything…. thanks for sharing this great information…everyone should read this one…
Thank you Ron and I agree with you!
Go for no. Best advice you can give anyone
I’m with you Mark!
Fear of rejection has always been what has held me back in my online business. You are so right that failure = success! Great post!
Thank you Marli!
Such a great concept, Go For No. I’ll also be checking out the book you recommended. Failure before success 🙂 but that’s the way to get there the fastest!
Absolutely Kay!
Thanks for the fabulously well done post Sherri, we rely on people like you to help share the message and love your enthusiasm for Go for No!
Thank you so much Andrea for taking the time to read it. Your book has helped me so much on my own journey and my goal is to spread the word to help as many others as possible.
Thanks for sharing. I enjoyed this post.
Thank you Cynthia.
I have that book on my must read list! Everybody is raving about it and now after reading this post I must get it!
Dr. Lisa
Yes! It’s definitely a great one. It’s also a pretty quick read but such a powerful message.
Great review, and I have to get that book next. A lot of the time we do end the sale before the customer, that was my ah ha moment.
Thank you Mike and yes, it’s a great one. Quick read too!
Very informative article! Go for no is a classic, thank you for sharing
Thank you April!