I had someone ask me: “If I don’t have a big following on my fan page, should I go live on my fan page or my personal profile?”
Great question about FB LIVE and I wanted to share some tips on the topic.
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More Resources:
5 Tips For Doing a Facebook Live
How To Add Captions To Videos On Facebook (FB Update)
MLM Tips: Should You Go LIVE From Your Fan Page or Profile
Know that if you go live, you’ll have an advantage when it comes to the news feed. Facebook wants people to use that feature and they want to dominate when it comes to live videos.
When you go live or when you post anything from your personal profile, it’s going to have a larger organic reach (in the beginning). What I mean by ‘organic’ is, you’re not paying anything for it, it’s free.
However, I want to give you a couple of tips:
Tip #1 – First and foremost, understand that it’s against Facebooks policies and procedures to do any type of business from your personal profile. The hack is to lead with VALUE though. However, if you’re blatantly putting up super pitchy and salesy posts, you might want to reconsider that!
So, here’s what I recommend: say for instance, if you want to go live 4 times a week, what you can do is split it up. You can go live on your profile one day, then switch it up to the next live on your fan page.
Tip #2 – Tag your fan page in the description. How will you do that?
1. Just type in the “@” symbol.
2. Type the name of your fan page.
3. Tag it and say, “Hey, guys, just a heads up. I’m actually be going live from my fan page on this day, talking about this topic. So, be sure that you click on my fan page. I’ve tagged it on my description above. Be sure that you like it and turn your notifications on.”
That way, it starts getting more eyeballs on your fan page and it’s driving traffic to there.
Here’s another suggestion: I got this one from Ray Higdon and it’s super ninja!
Say you’ve got 10 tips that you want to get out. What you can do is:
1. Go live from your personal profile.
2. Give the first 5 tips.
3. Tag your fan page in the description and say, “Hey, guys, I’m actually about to hop on over to my fan page and give you five more tips.”
So with that, you are again drawing more people over to your fan page, make sense?
Now, I don’t want people getting used to me going live on my profile all the time. I want to get them used to me going live on my fan page. That way, they know that they should come over to my fan page if they have an interest in the topic. In the beginning though, I did way more videos from my profile. However, as an entrepreneur, you must think LONG TERM!!
Either way, you’re gonna have a competitive advantage when it comes to getting in the news feed because you’re doing lives and Facebook has already stated multiple times they are giving them preference in the newsfeed.
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Was that helpful? If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.
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See Ya Next Time!
Great post Sherri…. love what I’m finding out about Facebook Live… my engagement on my fanpage is skyrocking….thanks for sharing this
Thank you Ron!!
Sherri….those tips are phenomenal! Great way to switch it up AND drive more traffic to your fan page by tagging it or going LIVE from your personal first. Thank you.
Thank you Joseph!! 🙂
I do love his super ninja trick! Great tips for going Live!
Yes!! That was a great one!
Awesome tips and easy to do.
I’ve been hearing more and more from brands talking about 2017 being the year of LIVE video on social media.
Thanks for the inside scoop, Sherri.
Thank you George and yes, it’s going to be huge!!
Great tips on Facebook Live, Sherri! I like how you shared splitting up the list, some on your profile and some on the fan page. Good idea! Thanks for the info…:)
Thanks Theresa! Glad you liked them 🙂
Awesome tips as usual Sherri. Thanks for sharing!
You’re welcome Demetri!
Awesome tips Sherri! I was wondering how to do that…THANK YOU!!!!
Dr. Lisa
You are more than welcome Dr. Lisa!
Doing business from your business page just makes sense. I really need to step up my marketing game and use Facebook live. Live video is where everything is going. Twitter and Instagram just released live video on their platforms as well.
I did notice that about IG but didn’t know it about Twitter