Facebook Groups Versus Fan Pages

Have you ever wondered which one was better to have….  a Fan Page or a Group?  

I’ve gotten this question quite a bit lately and today, I’ll be sharing some insight into Facebook Groups versus Fan Pages.   

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FACEBOOK Groups versus Fan Pages

 

When it comes to where you need to build up your fan base, serve your target audience and put out consistent content that’s going to attract people, that would be on a Facebook Fan Page.

I’m not bashing FB Groups at all, but if you’re only using FB Groups to build up your following, you’re going to miss out on a lot. This is for a few different reasons.  

THINGS YOU CANNOT DO WITH FB GROUPS

#1 No Analytics

Fan Pages have what’s called an “insights” panel, which gives you a lot of great information about your audience. You’re able to see what percentage is male versus female, the age range, you can also see which posts they are engaging with the most and much more!

Another cool thing I can tell from the “insights” panel is when my audience is online.  Therefore, giving me a better idea of the best times to post my content.

#2 It can sometimes take longer to get into them

Many people make their fb group “closed” meaning that people have to request to join.  So having to send in the request, then wait for admin approval can sometimes take a while.  Unlike a fan page where you can go straight to the newsfeed and consume the content right away. 

#3 FB Groups are not searchable on Google.

Every day people are searching google for all kinds of solutions. So if you’re only posting in FB Groups, that’s never going to come up on Google. However, if you are posting on Fan Page, your articles will come up and that can get you more exposure.

#4 FB You can’t schedule things in advance.

With FB Groups, you cannot schedule things in advance (I mean maybe you can with a third party app) but with Fan Page, you can use the built-in scheduler. 

5. You can’t run ads or target specific people 

You also cannot put any type of call-to-action button up. For instance, on my Fan Page-Sherri Brown Coaching (right below my cover photo), I have the call-to-action button that says “sign up.” When somebody clicks on it, it’s taking them to a free download where they can get on my email list. 

Now, there are some instances where I think Facebook Groups do come in handy so be sure to check out the above video to hear those!

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Was that helpful? If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.

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