When it comes to building your business (whether that be customers or potential business partners), is it a challenge to find people to talk to? 

This seems to be one of the most common questions I hear (and yep, I used to even ask this too) and obviously you can’t grow your business without some eyeballs, right?

Although I’ve recruited hundreds of people on social, I don’t really talk a ton about this topic as I prefer marketing stuff (the kind where people come to you versus you going to them). 

However, today, I’m going to share  5 different places to find people on social media.

5 Places to Find People on Social Media:

 

Before I dive into where to find your ideal customers/clients, I want to share a big a-ha that I learned from Russell Brunson in his book called Dotcom Secrets…

What he meant was that if you haven’t really nailed down who your ideal customer or client is and gotten really specific about it, it’s going to be a lot harder to find out where they are hanging out.  

If you haven’t thought about this, it’s something I did train on inside of my free Facebook Marketing Community which you can get access to HERE!

Now that I’ve set the pre-fame and you understand the importance of taking the time to nail down who your target audience is, now we can get into 5 places to find people on social media.  Let’s dive in….

#1: Facebook Friends List
This is an obvious place to start.  However, I bet you haven’t actually gone through your entire friends list and reached out to them all.  Am I right?

With that being said, reach out and build a connection with people who you’re already connected to.  Go through your friends, and find people to speak to.  It doesn’t have to be weird, just start engaging on their posts and even shoot them a message simply saying.. “Hey Susy, how’s it going?  Haven’t chatted in a while and wanted to see how you were doing.”

Here’s another tip: Facebook has birthday reminders! Let me show you where you can find them… 

If you are on your “Home” page, over on the left hand side, you’ll see “Events” under the “Explore” tab (refer to to the picture below).

Then, once you click on “Events” it will take you to another screen where you’ll click on “Birthdays” on the left hand side (again, refer to the picture below).

 

As you can see, all of the birthdays for that particular day will show up on the right hand side and you can write a message to post directly on their timeline from there OR a better alternative would be to shoot them a quick voice note in messenger. 

Doing that will not only make you stand out more but it can also allow you to strike up a conversation with someone you might have forgotten you were even connected to. 🙂 

#2: Facebook Suggested Friends or “People You May Know”
Go to your friends list and click on “find friends” (or simply just refer to the picture below).

 

Take a look and browse through some of the different profiles for a few seconds and see if you find anyone who you might want to connect with.

You can: Follow them, send them a friend request, or send a message to strike up a conversation.

But remember this—don’t pitch right off the bat because it’s not professional and extremely annoying.  Just respect the platform. 🙂  People can smell your motives a mile away so seek to simply connect first.   

#3: Facebook Friends of Friends
Some of your friends will have their friends lists available to view and some of them keep it private.  

However, even if they keep them private, you can always check and see who’s engaging on their content and see if it might be someone that you’d like to connect with.  

#4: Facebook Pages/Facebook Groups
Like a page and join a group!  Okay okay, this probably should have been split into two different places because they really are totally separate places but let’s talk about it. 

This can actually be two sided in how to go about finding these pages or groups.

First, search for pages or groups where your ideal customer/client is hanging out in. 

For example, let’s say you’re in health and wellness company and your main product is for weight loss. Well, look for pages that are specific to losing weight and getting healthy. What about Jillian Michaels or Danette May?  Both are Public Figures with one heck of a massive audience. 

Go “like” and follow their page, take a look at those who are commenting and engaging and ask yourself if there anyone you might want to connect with? Super Likely! 

Now, go search for “weight loss groups” and do the same. 

The next thing you want to do is think about is your ideal clients hobbies and this will allow you to search for other groups and pages where they are spending time in. 

For example, I have a few people on our team who are HUGE into rodeo.  They friggin love their horses and because of that, they too want to attract other women who are into the same thing. 

So… go and do a search for “rodeo” on Facebook and you’ll be amazed at how many pages and groups there are that are FULL of people who share the same interests as you! 

Think about your hobbies and what you’re in to.

I’m an animal lover and volunteer in animal rescue for a couple of years.  I’ve got four dogs, all of which were rescued so it’s super easy to chat with others who are into the same thing because there is common group there.

Now, here is another bonus tip and that is to take some time and find a couple of really good pages and a couple of really good groups and start actually engaging on them as well. 

Be someone of value!  Someone who is there to serve others and give insight instead of someone who just has the intention to try and make a sale. 

Again, always respect the platform. 

#5: Audience Insights
With over 2 BILLION people on Facebook, trust me.. humans are plentiful here. 

But, on a more serious note, there’s a cool tool called “Audience Insights” where you can find some pages that you didn’t even know existed (thus leading you to more humans).

Just check out the video below where I do a complete walk through. 

This has been a useful tool for me and I know it can definitely help you too!

 

 

 

In short, know your audience and what their interests are. They’ll have many of the same commonalities as you. When you share something in common, it’s easier to break the ice, build a rapport, and connect with others.

 

Was this helpful?  Is there anyone else you know that is struggling in this area and could use some pointers too, share this with them so they too can increase their sales. I promise, they’ll thank you for it. 

More Resources to Rock Your Marketing & Crush It Online:

 

 

Dotcom Secrets:  This book is a gold mine!  It’s a shortcut for sure when it comes to really understanding how to grow and scale your business online.  

 

 

 

 

 

 

Are You a Part of My FB Community Yet?  If not, Get Access HERE where I’ll be taking you back to the basics on building your foundation then moving into more leveraged strategies like List Building (this is a must as it’s one of only two things you own and control!) 

 

 

 

 

Social Media Marketing & Branding Simplified.  This is my signature course where we dive deep into how to actually grow your business on social media without feeling like that icky salesperson.  You’ll learn not only your foundation but how to attract people to you!  Can I get a “Heck Yes!”

 

Related Posts:

5 Big Marketing Mistakes Entrepreneurs Make on Social Media

7 Tips for MLM Prospecting

The Tools I Use To Build My Business: 

 

• My Toolbox – I have been asked quite a bit about what tools and resources I use, so I’ve put together this page just for you!  Enjoy 🙂 

 

 

 

 

 

 

 

 

txt me @ 731-926-6412

Email: Sherri@SherriBrownCoaching.com  

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P.S. If You Aren’t Generating Leads Into Your Business and Your Upline Doesn’t have An ONLINE Marketing Blueprint In Place, Click Here For Access. (Unless you have too many leads already)

See Ya Next Time!