12 Step Presentation Process To Make More Sales

Have you been wanting to host a webinar or do a live presentation but unsure of how to go about putting it all together?  

Well, today I’ve got you covered as I share with you a killer presentation process  that I learned when I attended an event a couple of months ago that is sure to help you get more sales in your business. 

More Resources: 

How To Become A Better Speaker

Check Out My Webinar on How to brand yourself online, like a pro.  You will be able to see first hand how I constructed my webinar around this 12 step process. 

Free Training/Resources

12 Step Presentation Process

This will work whether you’re presenting live or online when doing a webinar.  When you are constructing your powerpoint for this, be sure to use more pictures if you’re going to be doing this in person.  So let’s dive in!!

1.  Have a Big Benefit Title.  Your title should talk about the benefit.  

    For example:  “How to make money online.”  “How to really lose weight.”  “How to brand yourself online, like a pro.”  

    Be sure not to use your company name in the title but instead lead with benefit.

2.  Engagement/Interaction.  If you are doing a webinar, it’s critical to get engagement as soon as possible because there is a limited window where your guests will decide if they are going to stay or leave.  This could be as simple as asking them where they are calling in from.  Then, be sure to recognize them and call it out.  

3.  Benefit/Emotional Question.  This is going to be tied into whatever topic you’re talking about.

    For example:  How would you feel …..  “If you had total freedom?”  “If you had an extra $1K/mo on autopilot?”  “To know you were living a life of     significance?”  “If you became the hunted and not the hunter?”

    This allows people to really think about what that would mean to them and that is powerful. 

4.  Brief About You.  You want to be brief here but also not assume.  Remember that you’re not there to impress them but they will want to know            who you are and why they should listen to you.  

5.  Standard Speak For Maximum Absorption.

• Tell them what you’re going to tell them.  (Tonight you’ll learn…)
• Tell them (The meat of your presentation)
• Tell them what you told them.  (Summarize what they learned at the end)

   Here you will want to briefly mention offer to reduce resistance.  You must prepare them for a sale at the end!

   For example, you can say something like, “There will be an opportunity for a select few of you to dive deeper with me at the end..”

6.  Content.  This is where you deliver the value and what they came for.  Although the end goal is to make a sale and get people to dive deeper,          you want to make sure that you are giving great value to everyone, whether they buy something or not!

7.  The Transition.  Once you are done delivering the content and value, ask “Did you get value so far?” and also add in, “Before we get to Q&A”          then lead right into #8.

8.  Your Offer.  It is very important to talk about what it DOES not what is IS!  What are the benefits to them?  Does it allow them to get inside the        innercircle of others who are fired up?  Does it allow them to earn money to go on that dream vacation?  Spend more time with their kids?  Take        control of their families health? 

9.  Bonuses.  It’s great to always have bonuses for taking action.  If you’re on a webinar this could be

• Past recordings
• Transciptions
• Website Reviews
• Conversation Reviews
• Q&A Sessions
• Physical Gift
• Coaching Call
• Ticket to your next event

   If you’re in network marketing, don’t offer something that your team can’t offer (like some outlandish, expensive gift).  You also want to record          everything you do!!  This is always something that can be used as a bonus or resource later on.  Coaching calls are also a great way to learn the        deeper problems so that you are able to create more content around it.  They are also good for people with smaller followings or fewer buyers.  

10.  Be sure to walk them through the purchase process because a confused mind never buys!

11.  HSN Style.  This is where testimonials (of previous buyers) are great.  If you’re doing a webinar you can always ask them to comment if they are grabbing it and congratulate those who do by recognizing them.  

12.  Q&A.  If you’re doing a live presentation, you will want to skip this part and instead go around and answer their questions privately.

If you are wanting to see this process in action, check out my most recent webinar on How To Brand Yourself Online, Like A Pro!   

The Tools I Use to Build My Business:

• My Toolbox – I have been asked quite a bit about what tools and resources I use so I’ve put together this page just for you!  Enjoy 🙂

Was that helpful?  If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.

 

txt me @ 731-926-6412

Email: Sherri@SherriBrownCoaching.com 

Facebook: Sherri Brown Coaching

Follow me on Periscope: Sherri_MBrown

Subscribe to my YouTube Channel: Sherri Brown Coaching

P.S. If you’re growing a business online, Grab My FREE 60 Minute Training On How To Brand Yourself Online (check your email after for the goods!).  

Also, if You Aren’t Generating Leads Into Your Business and Your Upline Doesn’t have An Online Marketing Strategy In Place, Click Here For Access. (Unless you have too many leads already)

See Ya Next Time!