Types of Facebook Groups You Can Create

Have you asked yourself if having a Facebook group is worth it, or if it’s enough to solely focus on building your profile or fan page?  In today’s blog, we’ll be answering that and sharing the different types of Facebook groups you can create.

Types of Facebook Groups You Can Create

One of my Total Marketing Immersion students (one of our courses we created for those we mentor inside this marketing system) recently approached me about closing her Facebook group to solely focus on her fan page and profile. I want to share with you what I told her, while I go over the different types of groups and the benefits. I’ll also discuss how to get your group out there if you already have one!

When it comes to building your business and your online brand, there’s various ways to create your FB groups. Here are seven:

1. Accountability Group
   Personally, my accountability group is a huge one when it comes to my overall wellness and weight. I can stay on track a lot easier when there are others doing it with me.  This is one we’ve personally created for our customers and network marketing team.  But you can definitely create this type of group if it makes sense for what you’re currently doing. 
2. Challenge Group
   Challenge groups are a whole other beast in and of themselves. You can do a short challenge group that lasts for five days or 30 days.  Me and two of my marketing buddies are about to start one of these to help those who want to really learn how to increase their engagement on Facebook.  We launch very soon so if you want access, feel free to request to join here.  (This closes down October 9th and I’m not sure when we’ll do another one) but again, I’ve seen a lot of people successfully do these types of groups for free to really build that know-like-trust factor.  My big tip here… don’t just wing it!  Plan it out in advance and take some time to promote it. 
3. Team Group
   Creating a team group means that you have an exclusive group for your own team members alone. You also have an opportunity to create a group for the ones you coach and mentor.  I currently have both and I don’t run them alone which makes it much easier to handle.  However, I do pop in there daily to engage. 
4. Private Customer Group
   This group’s purpose is meant for your private customers from whatever company you’re with.  Again, our network marketing company created one for our customers so they don’t feel alone.  When people feel like they’re a part of something, they’re much more likely to stick around.  Especially if you run fun contests or keep them engaged through content each week that’s helpful. 
5. Support Group
   This has been a big one for me. If you’ve created a course—whatever type of course—it’s always a great idea to have a Facebook group meant for ongoing support.  I have them for two of my academies.  So once they sign up, they receive an email with a link to join our private Facebook group. 
6. Value-Driven Group
   This particular group is geared towards the growth of your brand and your exposure. Often, people create these groups to have something free for others to be a part of. It encourages engagement, and it allows for audience development.  If done right, these free groups can be extremely powerful and create a ton of revenue for your business. 
7. Product/Business Groups for Prospects (I don’t think this was mentioned in the video) This is something I absolutely LOVE about my network marketing company.  Since we build primarily off of Facebook, they created a few different groups (one for products, one for business) and they’ve added some great videos and content for prospects that are wanting more information about either.  What’s super cool is that it creates way more duplication because if someone if interested in learning more about the business then I would just add them to our group and tag them in the appropriate videos.  HOW AWESOME IS THAT??  So no more trying to explain everything to everyone and it’s something anyone can do, no matter their experience level.  

 

Benefits of Having a Facebook Group

1. It allows you to create a tight-knit community.
   It gives you the chance to build a rapport and deepen those relationships with your prospects, your team, your customers, etc. People tend to engage more freely, are apt to post, and to take part on Facebook groups versus a regular fan page/business page.  
2. You can create polls (this is actually a feature)
   This is a unique feature that you’re not able to do with fan pages/business pages or personal profiles. With a Facebook group, you’re able to create polls that will allow you to know and understand the pains and problems of your customers.  

Ideas On How to Get Your Group Out There

How do you get people to join your group? How do you go about getting it out there? Here’s a few examples:

#1 Call to Action
Have it as a CTA, which is a call to action. Let’s say you’re doing a video, your call to action can say “Hey, if you want to be a part of my private Facebook group, drop a ‘yes’ below” or put the link in there. If you have a website or blog, you can place your CTA on your sidebar or inside your blog post to grab more attention. 

#2 Emailing Your List 
By now, I hope that you’ve been generating an email list.  If so, your signature line can say “In case you’re not a part of a private Facebook group or a private community, feel free to gain access here….”

When you send your emails, you’re telling people about it.

#3 Prospecting

As you’re reaching out, hopefully you’re connecting with new people every single day, you can say “Hey, I have a private Facebook group that goes over XYZ, and I would love to have you join! If that’s something you want to do, let me know and I would be more than happy to add you.”  Obviously, chat a little and build some rapport versus just randomly messaging them about it. 

#4 Cover Photo

For those of you who have a fan page or profile, you can create a cover photo with a link to join.  Have fun and get creative with it. 

#5 Side bar on Your Blog/Website

In a nutshell, there are so many ways to get your group name out there, so don’t overthink it. 

Final Word: Be Consistent

Realize that in the beginning it can take a while, as it will for anything, whether it’s your Facebook group, fan page, or profile. But the most important thing you can do with a Facebook group is to be consistent. You have to have a presence, even if it’s just a few minutes a day.

Oh and a major “Don’t” is just randomly going through and adding all of your connections to your group.  OMG!!  This is the most annoying thing you can do and it’s the fastest way to turn people off and get them to not engage so just don’t do it! 

 

More Resources:

• {Webinar Replay} How a Stay At Home Mom & Recovering Spammer Quadrupled Her Annual Income in One Year Using a 3 Step Formula. Once you enter your info, the replay will be sent to your  email inbox!

• 5 Ways to Create More Leverage and Results in Your Business

• {Free Download} Your 90 Day Social Media Game Plan

The Tools I Use to Build My Business:

• My Toolbox – I have been asked quite a bit about what tools and resources I use, so I’ve put together this page just for you!  Enjoy 🙂 

Was that helpful? If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.

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See Ya Next Time!