The Importance Of A ‘Call To Action’ In Marketing

Importance of a call to action

Have you ever put up a video, blog post, or status update and then got a little upset when nothing came from it?

Today, I’ll be talking about the importance of a call to action in marketing and also what it is just in case you’re new.

More Resources:

MLM Marketing Tips for Newbies

Free Training: How To Brand Yourself Online, Like A Pro, Even If You’re New 

What Is A Call To Action & Why Is It Important

By definition, in marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response.  So basically you’re giving someone the next step you want them to take. 

How often have you put up some type of post and all you heard was crickets?  Maybe you posted a picture of you using a product or maybe you shared some great tips but no one ever contacted you afterwards.  Bummer huh?  Well, that might be because you didn’t include a call to action at the end of it.  

The big message that I want you to take away from this post and video is to never assume someone knows what you want them to do!  You have to tell them and lead them to the next step in the process.

I remember going through some video marketing training from Ray Higdon and the one thing he emphasized was to never leave out your CTA at the end of your video.  Guess what happened the first time I did a live video?  I left out my CTA!  Oh no!!  However, I haven’t left it out since then.

The entire purpose of marketing is to generate leads into your business and a simple way to do this once you’ve added value and informed your prospect about whatever your topic was, is to guide them through the next step.

It’s also important to note that your CTA needs to be congruent with what you’re talking about.  So a good example of not being congruent would be to share this information with you and at the end of my post have you contact me to learn more about my mlm products.  Why?  Because it has absolutely nothing to do with the topic at hand.  I talk about this more in the short video below and give you more CTA examples.

Training Video:

The Tools I Use to Build My Business:

  • My Toolbox – I have been asked quite a bit about what tools and resources I use so I’ve put together this page just for you!  Enjoy 🙂

Was that helpful?  If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.

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P.S. If You Aren’t Generating Leads Into Your Business and Your Upline Doesn’t have An ONLINE Marketing Blueprint In Place, Click Here For Access. (Unless you have too many leads already)

See Ya Next Time!


About The Author

Sherri Brown

Sherri Brown Teaches and Inspires Network Marketers how to create the freedom they deserve!  CLICK HERE for more resources to help you grow YOUR Business. 


  • April Ray

    Reply Reply July 8, 2016

    Great points here Sherri. A relevant Call To Action is very important online. Thank you for sharing!

    • Sherri Brown

      Reply Reply July 8, 2016

      Thank you April! 🙂

  • Larry Hochman

    Reply Reply July 8, 2016

    Agreed. A call to action is REALLY hard for people who haven’t developed the self-worth to ask for an exchange of value. (There’s an open secret!) 🙂

    • Sherri Brown

      Reply Reply July 8, 2016

      Great advice Larry!

  • Gordon Attard

    Reply Reply July 8, 2016

    Superb post! Once I add a Call to Action in my marketing everything changed ten fold. Awesome tips Sherri!

    • Sherri Brown

      Reply Reply July 9, 2016

      That’s awesome Gordan and thank you!

  • Mike

    Reply Reply July 8, 2016

    Great post and excellent examples in your video!!! I will surely add congruent CTA’s Moving forward!!! Valuable lesson!!! Thanks again Sherri!!!

    • Sherri Brown

      Reply Reply July 9, 2016

      Thanks Mike!

  • Great advice Sherri – thank you for sharing
    John & Suzanne

    • Sherri Brown

      Reply Reply July 9, 2016

      Thank you John & Suzanna and you’re so welcome!

  • Thanks so much Sherri for the great CTA explanation. It clarifies it a lot.

    • Sherri Brown

      Reply Reply July 9, 2016

      You’re welcome Jean-Serge! 🙂

  • A CTA is super important as you need to tell your prospects what to do next, rather than assume they will do it. Thanks for sharing!

    • Sherri Brown

      Reply Reply July 11, 2016

      Exactly Adewale and you’re welcome. 🙂

  • Phil Cooper

    Reply Reply July 9, 2016

    Tons of value as usual. Thank for illustrating how important the CTA is!

    • Sherri Brown

      Reply Reply July 11, 2016

      Thanks Phil 🙂

  • Dr. Lisa Thompson

    Reply Reply July 10, 2016

    You’re spot on Sherri when your CTA needs to be congruent with your content.

    When I first started I built my confidence up by having people like my video or Fan Page, then eventually worked to my newsletter and now inviting them to receive private coaching from me.

    Dr. Lisa

    • Sherri Brown

      Reply Reply July 11, 2016

      Thanks for the feedback Dr. Lisa and that’s awesome!

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