The Do’s and Don’ts of Warm Market Prospecting

warm market prospecting

Are you unsure of how to approach your friends and family about your business?  When it comes to warm market prospecting, there are some things to consider.  

I’ll be giving you a couple of strategies that will help you to get better results.  

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3 Tips To Recruit More Reps

Advantages & Disadvantages To Warm Market Prospecting

There are some advantages to warm market prospecting in that it’s the fastest, easiest, cheapest, and most proven way to grow your business.  

On the flip side, a couple of disadvantages are that most people are either addicted to the outcome or too selfish to approach their friends and family.  See, often people will care more about what that person might think about them instead of focusing on how you can help solve their problems.     

When To Approach Your Warm Market

Any network marketing company you join will probably tell you to make a list of all your friends and family and contact them first.  However, there are some important things to keep in mind.  

The biggest indicator of when you should approach your warm market has everything to do with you.  See, if you are going to get upset if they tell you ‘no’ then do NOT prospect them!  You have to be ok with it not being a fit for them.  So start reaching out to them when you don’t care whether they join you or not.

5 Simple Tips When Reaching Out To Your Warm Market

  1. Don’t trick them into looking at a presentation.  No one likes anything to just be sprung on them so consider how you would want to be approached.
  2. Don’t beg them.  This only makes you look desperate and that’s definitely not what you want.
  3. Don’t guilt them.    
  4. Don’t lie to them.  Don’t tell them it’s going to be super easy or that they aren’t going to have to put any work into it or exaggerate how much they’ll make.  Just be open, honest, and genuine.   
  5. Don’t convince them.  If they join only because you’ve convinced them, chances are they won’t do anything with the business.  They must see the vision for themselves or you’re just wasting your time.  

Training Video: The Secret To Warm Market Recruiting


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About The Author

Sherri Brown

Sherri Brown Teaches and Inspires Network Marketers how to create the freedom they deserve!  CLICK HERE for more resources to help you grow YOUR Business. 


  • Jerry Upchurch

    Reply Reply February 17, 2016

    Great post… I call it the DON’T TGBLC approach… trick, guilt, beg, lie, convince.. Very good info you shared here…. I’ve tried all of them….

    • Sherri Brown

      Reply Reply February 17, 2016

      Thank you Jerry! Love it, don’t TGBLC!

  • Vivette

    Reply Reply February 17, 2016

    Excellent post Sherri. You nailed it with yhr “5 Simple Tips When Reaching Out To Your Warm Market”….. thanks for sharing!

    • Sherri Brown

      Reply Reply February 17, 2016

      Thank you Vivette, I appreciate that.

  • Dr. Lisa Thompson

    Reply Reply February 17, 2016

    Great post Sherri!

    The hardest thing with the warm market is that they know you TOO well and will say things that can hold you back.

    Dr. Lisa

    • Sherri Brown

      Reply Reply February 17, 2016

      Thanks Dr. Lisa and you’re exactly right! That’s why it’s so important to not be addicted to the outcome.

  • Anita Hales

    Reply Reply February 17, 2016

    I don’t know if I’d use the word “selfish” to describe people who don’t want to share with their warm market. I think it’s more insecurity and fear of rejection.

    • Sherri Brown

      Reply Reply February 17, 2016

      I’ve heard many trainers talk about this topic and I’ve often heard Ray Higdon saying this. So if you look at not wanting to help someone because of being insecure, then to me, it’s a little selfish but we are all entitled to our own opinions. 🙂

  • Ron Deering

    Reply Reply February 17, 2016

    Great post Sherri….. love Eric and Ray… you do such great videos…. thanks for sharing this with everyone…

    • Sherri Brown

      Reply Reply February 17, 2016

      Thank you Ron! I really appreciate that. 🙂

  • Erin May Watt

    Reply Reply February 17, 2016

    Great post Sherri, thanks!

    • Sherri Brown

      Reply Reply February 18, 2016

      Thank you Erin

  • Mansi Padhya

    Reply Reply February 18, 2016

    Excellent post Sherri! Very good info you shared here.
    Thanks for sharing.

    • Sherri Brown

      Reply Reply February 19, 2016

      Thanks Mansi

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