4 Step Method When Reaching Out To Your Cold Market

MLM Prospecting: 4 Step Method When Reaching Out To Your Cold Market

Have you ever gotten a message from somebody you didn’t know and it completely turned you off?  I get it!  I’ve not only received those messages but, if I’m being completely honest, I’ve also sent those type of messages.   

That’s why today, I wanted to share some mlm prospecting tips!  Specifically, the 4 step messaging method when reaching out to your cold market on social media. 

More Resources: 

MLM Prospecting On Facebook: Where To Find People

3 More Social Media Prospecting Tips

{FREE DOWNLOAD} 15 Unbeatable Types Of Social Media Posts To Build A Flash Flood Of Laser Targeted Prospects

MLM Prospecting: 4 Step Messaging Method When Reaching Out To Your Cold Market

🤗The 4 Step Messaging Method For Reaching Out To Your Cold Market🤗

Also what NOT to do and the first thing people generally do when they see your message.

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Posted by Sherri Brown Coaching on Saturday, October 29, 2016

I actually learned these steps from one of Jessica Higdon’s courses and once I started implementing it, people became way more receptive.  Not to mention, it’s not weird or spammy.

Step #1. Use the person’s name.

Mention their first name when you’re reaching out to them for the first time. Don’t just say, “Hey girl or hey there.” Use their first name because it makes it more personal and people are more receptive and apt to actually read what you wrote.

Step #2. Tell them where you found them.

Take for instance, if you see somebody who made a cool comment on Chalene Johnson’s fan page, you can reach out to them by mentioning where you found them. You can simply say, “Hey Wilma, just wanna send this quick message to you. I saw your commented over on Chalene Johnson’s page and…” 

Step #3. Give them a compliment.

Take 30 seconds and go check out their profile. Don’t be too quick to just sit there and reach out to a bunch of people and make it non-personal. Nobody likes that and people’s response will drastically go down. So what you can do is hop onto their profile, find something you like about them and give them a compliment.

Step #4. Always end with a question.

The entire point of your first message is not to pitch them, but to simply make a friend. You also want to keep the conversation going and get them messaging you back.    

For instance I can say, “Hey Wilma!  I saw your comment on Chalene Johnson’s page and I totally agree with what you said. I checked out your profile and I noticed that you have horses. My little girl loves horses, too. I also noticed you were in West TN.  Have you always lived there?” 

See?  It’s not as complicated as you might think and this approach is not weird!    

What Not To Do

The biggest thing you shouldn’t do is try pitching anything in your first message. Your entire goal is to make a friend, build your network and strike up a conversation. If you’re sending pitchy messages, people will ignore you. Remember, nobody cares about your goals or your agenda so stop making it about you and start making it about them!

The Tools I Use to Build My Business:

  • My Toolbox – I have been asked quite a bit about what tools and resources I use so I’ve put together this page just for you!  Enjoy 🙂  

Was that helpful? If so, I would greatly appreciate if you commented below and feel free to share it with anyone who might benefit.

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See Ya Next Time!

 

9 thoughts on “MLM Prospecting: 4 Step Method When Reaching Out To Your Cold Market”

  1. Thanks for sharing this Sherri. It’s so important to take the extra couple of minutes to make your messages personal, and will go a long way in creating the connections and relationships we’re after

  2. Hey Sherri, I really like your approach to reaching out to your cold market! I love Chalene Johnson!! I got to take a picture with her in Vegas! Thanks again for another awesome post!

  3. Those are some very good points Sherri. I hate it when people reach out to you the first time by copying and pasting some spammy sales message. Very tacky. Thanks for sharing.

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